Uh-ohs

OK, so language is a fluid entity, constantly evolving as people use it. New words are invented; existing words take on new meaning; even grammatical structure changes shape. Does that mean that anything goes when we communicate via writing?

Um, no.

Just because we can invent a new word doesn’t mean we should — particularly if a suitable one already exists. Just because words take on new meanings doesn’t mean we should abuse them — we should be precise in our selection of words. And just because grammar can bend doesn’t mean we should break it — it’s there to help us express ourselves.

So I’ve compiled this short list of the misused words (the uh-ohs) I frequently encounter. This list is by no means exhaustive, but I hope you find it helpful.

Misused Word Correct Usage Example

it’s it is It’s really windy out there.
its possessive of it The nightclub closed its doors, never to reopen them.

affect almost always used as a verb My uncle’s death affected me in ways I would never have guessed.
effect almost always used as a noun My uncle’s death didn’t have much effect on my sister.

complement verb or noun indicating completion The carnation on his lapel perfectly complemented his vintage suit.
compliment verb or noun indicating praise She blushed each time I complimented her smile.

everyday adjective meaning common or ordinary Hitting the beach after school was an everyday occurrence.
every day adjective and noun describing an action that occurs over several days He got up before sunrise every day so he could be at the beach by 5:00.

continuous unceasing, without interruption The continuous rainfall kept me up all night.
continual frequently recurring The continual sound of my neighbor’s car alarm has driven me to invest in ear plugs.

assure used for promises made directly to other people He assured us the bear was tame, but we still kept our distance.
ensure used for promises of an outcome He ensured his audience’s safety by feeding the animals just before each show.
insure used for financial contexts He insured his vehicle against damage by wildlife.
 
“Dane blends a high degree of technical skill in grammar, mechanics, and production issues with an appreciation of content and context.”

——Wayne Swanson, Senior Editor, Crider Associates